The Future Of Television. Dissected Daily.
Combining Hardware And Software To Give Smaller OEMs A New Weapon In The TV OS Wars.
Operating system software from Foxxum combines with a motherboard from CVTE to provide smaller TV OEMs with the TVOS war’s newest weapon.
The OS Wars Heat Up, Big Brands Don’t Necessarily Want Granular CTV Targeting
TiVo fires the latest salvo in TV’s ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.
YouTube Hits A Bump, The Battle Over The TVOS Goes Global
YouTube revenue takes a hit and why that’s good news for streaming, the OS wars heat up as Google and Amazon battle it out and then reach a tentative truce.
Roku Moves Into Smart Home Territory, Samsung Opens Up Their TV OS
We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.
Sephora Settlement Underlines TV Privacy Concerns, Dongles Are Dying But The Hybrid Ecosystem Is Here To Stay
Why data privacy is about to become even more important to TV advertisers and what a new Vizio survey tells us about cord cutting and the importance of the TV OS.