Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.

Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.

A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

In Q1 2024, 58% of smart TVs solely streamed content — a notable three percentage point jump from Q4 2023, per Inscape.

Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.

NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.

iSpot Founder & CEO Sean Muller details why his company acquired 605 today.

An analysis from Inscape shows that streaming is the preferred choice over cable/satellite as the top TV viewing source for U.S. households, helping power FAST growth.

Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.

We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.

Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.

Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.

A rant on why streaming is still very much alive and some excellent news about the future of TV measurement via VIZIO, Nielsen and iSpot.

How the sale of Nielsen will affect the TV measurement industry and what to make of CNN+’s future prospects.