The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.

Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.

Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.

Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."

The StreamTV Show had a lot of takeaways. Our top four include the OS Wars, Contextual Targeting, Local Goes Steaming and the Evolution of FASTs.

This excerpt from our new report explains why controlling the TV OS has become so critical.

In this Q&A from our new report on The TV OS Wars, ZEASN’s Ronny Lutzi lays out the case for independent operating systems.

What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

ZEASN EMEA President Ronny Lutzi explains why the TV industry needs a competitive independent operating system, and what he’s doing to disrupt the industry at large.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”

In this interview from CES 2024, LG Ad Solutions CMO Tony Marlow rejects the term “OS Wars”, explaining that it's not a "zero-sum game", and where LG sits among OEM's.

Foxxum’s Ronny Lutzi explains why independent software developers like Foxxum are going to play such a critical role in the OS Wars, especially for local TV OEMs.

Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.

How did our 2023 predictions pan out? Alan Wolk takes a quick look back.

2024 predictions from TVREV’s always insightful Thought Leaders Circle members.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

Why Netflix won’t be the only streaming service to raise prices and a look at the latest entrant into the OS Wars and what they’ve got going for them.

Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.

The wisdom of OEM’s venturing into FAST territory and the dangers of not fixing search and discovery on streaming.