The Future Of Television. Dissected Daily.
TV’s Coming Political Ad Hangover, The Growing Value Of The TV OS
The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.
Europe Strikes Back: Titan OS’s Local-First Strategy in the CTV Wars
Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.
Le Grand Review De MIPCOM
What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.
The Quest For A Universal Interface, Omnichannel Gets Quantified
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
Disney Has Netflix Envy, WNBA Strikes Gold
Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
Why Controlling The TV’s Operating System Matters
This excerpt from our new report explains why controlling the TV OS has become so critical.
Flipping And Flopping On Freevee, The Real Story Of The Walmart-VIZIO Deal
What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.
CTV, CES And The TV OS Wars
Why the smart TV OS wars should be the big TV industry story of CES 2023.