The Future Of Television. Dissected Daily.
At CES, Everyone Loves AI, Sports Fans Have More Grief Ahead
How to read between the lines of the AI hype cycle, why watching sports on TV keeps getting more miserable for fans and why the leagues need to cary about it.
It’s Happening: How The JIC Is Helping The Industry Prepare For Its Inevitable Streaming Shift
As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.
SVOD Services Go Big On Linear, iSpot and Conviva Join Forces For Unified Network Ratings
Why SVOD services rolling out linear channels is a smart move and why the iSpot-Conviva deal is perfect for today’s hybrid ecosystem.
Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?
TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.
![New TV[R]EV & iSpot Special Report: Addressable TV Reach](https://images.squarespace-cdn.com/content/v1/60df3ea739725c04ca27d651/1629320049133-5HV57EPFNWDM4J7LBKZI/new+tvrev.png)
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV's latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise.
How is the TV Industry Transacting on iSpot as a Currency?
iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.
Burger King Ads Leaning on Sports (and Vice Versa)
Burger King's recent ads have been heavily focused on the NFL and NBA's programming, and the restaurant has earned positive attention scores as a result.