In our latest video from Cannes Lions, KERV Interactive CRO Jay Wolff explains why everyone should “KERV it” and why attention metrics are so important.

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know: