The Future Of Television. Dissected Daily.
The Enduring Appeal of Star Trek: Paramount+'s Secret Weapon
Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.
Peak IP: Paramount+ Uses Franchises Like Star Trek, Sheridan-Verse to Drive Demand
Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.
Should Streaming Services Be ‘A Little For Many’ Or ‘A Lot For Fewer’ At This Point?
Warner Bros. Discovery is going to fit HBO Max and Discovery+ together… and they’ll likely be better off for it.
Should Netflix Create New Franchise IP In A Streaming Market Already Littered With It?
Netflix wants to create larger franchise IP in order to both acquire and keep subscribers. But is that a worthwhile endeavor for the service?