The Future Of Television. Dissected Daily.
Why FAST Owners Should Stop Launching New Channels And Start Marketing The Ones They Have
Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.
TikTok CEO’s Opaque Platitudes Before Congress Mean It’s Time For Brands To Step Back From Platform
TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.
Logan Paul and KSI’s PRIME Hydration: First Creator-Led Brand to Air Super Bowl Ad
Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.
Hot Takes: What To Expect From The NewFronts
TVREV Thought Leaders Circle members share their thoughts on what they are expecting at the upcoming NewFronts.
OK Boomer—Neil Young And The Spotify Seven Show Us How Social Influence Really Works
Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.