Beachfront’s St. John On Why Decision Making Tech Will Drive Addressable TV Advertising’s Evolution

When it comes to addressable advertising, few companies are as in the thick of it than Beachfront. Beachfront is a convergent TV ad platform that works with programmers and distributors to unify traditional paid TV with connected TVs. The company acts as the ad decisioning partner between the supply/programmer side and the media buying side. When there’s an opportunity for an addressable ad insertion, Beachfront’s tech decides what ads should be served based on that individual or household.