The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.

From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.

Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.

In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2