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Shark Week Takes Bigger Bite of TV Ad Impressions
Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot
Phelps vs. Shark Provides Latest Win for Boeing Veterans Ad Spot
Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.
Shark Week Streams to Victory in Phelps vs. Shark
The planned stunt of Phelps racing a shark was a shaky narrative at best but, it was made for the internet and the press -- and it delivered because by now, you too already knew that.