The Future Of Television. Dissected Daily.
Political Ads Are Streaming Into America
Data from Madhive shows how CTV political advertising is already off and running in 2024.
Scripps Tries Pushing Antenna Use, The VAB Is Beefing With Nielsen
Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.
OEM FASTs Continue To Grow, Netflix Makes A Very Smart Hiring Decision
Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.