The Future Of Television. Dissected Daily.
TV’s Coming Political Ad Hangover, The Growing Value Of The TV OS
The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.
Le Grand Review De MIPCOM
What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.
Annoying Vs. Entertaining: Ad Experiences On FASTs
As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.
Join TVREV At MIPTV
TVREV will be hosting the much anticipated Global FAST and AVOD Summit at MIPTV this year. As if you needed another reason to head to Cannes.
Samsung's Justin Fromm On The Continued Appeal Of FAST Services
What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.
How Samsung And Marriott Are Revolutionizing Brand Storytelling In Streaming
In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.
OEM FASTs Continue To Grow, Netflix Makes A Very Smart Hiring Decision
Why we’re not surprised at the rapid growth of OEM FASTs and why Netflix hiring Peter Naylor sends a good signal to the ad community.
Samsung Ads’ Justin Evans On Why Smart TVs Are Having A Moment
From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads' Global Head of Analytics and Insights, talks about why smart TV's are having a moment and why ad-supported streaming having a major growth spurt.