Inside ESPN’s Playbook For The Expanded College Football Playoff

ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.

John Cassillo 8/17/23 John Cassillo 8/17/23

Streaming Needs College Football, But Does College Football Need Streaming?

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

John Cassillo 7/28/21 John Cassillo 7/28/21

ESPN's College Football TV Rights Consolidation Play

ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.

John Cassillo 12/8/20 John Cassillo 12/8/20

ESPN's Business Doesn't Work as a TV App Only... Yet

ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.

John Cassillo 8/15/19 John Cassillo 8/15/19

ACC Network Deal with Charter/Spectrum is Big Piece of Carriage Puzzle

The ACC Network's coverage footprint continues to grow as the conference added Charter/Spectrum this week and is looking strong before launch.

John Cassillo 7/26/18 John Cassillo 7/26/18

College Football Stares Down Major Changes in the Form of Cord-Cutting

College football's long been the beneficiaries of massive broadcast rights fees. But are those good times about to come to a halt?