Contextual Revolution: Rohan Castelino On How The IRIS_ID Unlocks New Potential In CTV Ad Targeting

In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.

Alan Wolk 11/26/24 Alan Wolk 11/26/24

Hot Takes: CTV’s Contextual Revolution

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

Alan Wolk 10/15/24 Alan Wolk 10/15/24

Hot Takes: What Trends Are The Industry Sleeping On?

What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

Alan Wolk 7/26/24 Alan Wolk 7/26/24

Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 1

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

Rio Damata 7/18/24 Rio Damata 7/18/24

How Does AI Make Advertising More Engaging? Rohan Castelino Explains Context To A Teenager

IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising. He also shares advice.

Alan Wolk 5/30/23 Alan Wolk 5/30/23

Hot Takes: How Will AI Affect The Television Industry?

TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.

Rohan Castelino 4/4/23 Rohan Castelino 4/4/23

How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV

IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”