In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising. He also shares advice.

TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.

IRIS.TV VP of Marketing Rohan Castelino explains the benefits of content-based targeting: “You are what you watch.”