The Future Of Television. Dissected Daily.
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 1
Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video
How Does AI Make Advertising More Engaging? Rohan Castelino Explains Context To A Teenager
IRIS.TV’s Rohan Castelino explains how AI is helping to provide context about what people are watching, and how that unlocks TV advertising. He also shares advice.