The Future Of Television. Dissected Daily.
Streamlining Contextual Targeting: Richie Hyden Explains How IRIS TV's CTV Deal Library Is Changing The Game
How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.
Context Matters: How GumGum’s Verity Can Help Ensure Adult Ads Don’t Wind Up On Kids TV
GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.