TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.

“If you are just looking to buy inventory, then you can do that directly from the various programmers and you can buy that inventory very cheaply. But you are not getting any sort of targeting,” notes Raghu Kodige, CEO of LG Ads. “Whereas when you buy directly from LG ads, you are buying a specific audience based on a very strong layer of data. We can give you data about viewers across linear TV and across all the other apps, because we can capture what is on the glass.”

As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Raghu Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike.