From our private TV[R]EV Thought Leaders Circle event, VIZIO's Adam Gaynor on why open standards are essential to addressable advertising's future.

When it comes to addressable advertising, few companies are as in the thick of it than Beachfront. Beachfront is a convergent TV ad platform that works with programmers and distributors to unify traditional paid TV with connected TVs. The company acts as the ad decisioning partner between the supply/programmer side and the media buying side. When there’s an opportunity for an addressable ad insertion, Beachfront’s tech decides what ads should be served based on that individual or household.

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.

What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium's purpose.