The Future Of Television. Dissected Daily.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
Beachfront: Programmatic Delivers Revenue Automation That Augments TV Ad Sales
Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.
Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform
Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.
MadHive Explains How Cryptography is Eliminating Fraud on OTT [VIDEO]
MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.