A look at the value of trade shows and how Possible became so big so fast. Plus a look at Meta’s new standalone Web AI app and what Team Zuck is really thinking beyond “perms are cool.”

Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks. And for now, it’s working.

Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.

European television, with its lack of affiliate fee billions may hold the key to success in the streaming era. Plus why two competing conferences are a perfect metaphor for the state of TV today.