The Future Of Television. Dissected Daily.
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2
The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.
Mastering CTV With A YouTube Playbook: How Pixability is Bringing Its Contextual Targeting To CTV
Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.