The Future Of Television. Dissected Daily.
OrkaTV's Chris Hartley On Why CTV Is Becoming Just Like An iPhone
In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.
OrkaTV’s Mike Woods On The Marriage Between Local TV & Streaming
OrkaTV Founder and CEO Mike Woods talks about “the three horsemen of the streaming apocalypse”, and why local TV and the future of streaming are a perfect match.
The Super Bowl Reminds Us That ‘The Old School Way’ Works
OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
2024 predictions from TVREV’s always insightful Thought Leaders Circle members.
Democratizing CTV Ad Buying
Jonathan Moffie of Orka TV discusses how CTV, especially FASTs, is revolutionizing TV advertising by making it accessible to thousands of additional brands.
Streaming TV: The Sweet Spot for Ad Buyers
OrkaTV’s Jonathan Moffie explains why streaming TV is the best option for ad buyers who want to keep up with audience changes while maintaining the value of linear.
How Ad Tech Is Like A Roomba
OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.