The Future Of Television. Dissected Daily.
TV Program Rankings: The NFL Is Back, But Olympics Still Take Gold
Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.
Olympics Captured 26% of Last Week’s Live, Linear TV Viewing Time
The 2024 Paris games continue to dominate TV viewership, per Inscape data.
Brands Excited About Olympics; Viewers A Bit Less So
Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.