The Most-Watched TV Programming of 2024

NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.

Eleanor Semeraro 8/13/24 Eleanor Semeraro 8/13/24

TV Program Rankings: The NFL Is Back, But Olympics Still Take Gold

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

Eleanor Semeraro 8/6/24 Eleanor Semeraro 8/6/24

Olympics Captured 26% of Last Week’s Live, Linear TV Viewing Time

The 2024 Paris games continue to dominate TV viewership, per Inscape data.

David Bloom 7/19/21 David Bloom 7/19/21

Brands Excited About Olympics; Viewers A Bit Less So

Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.