YouTube Still Isn’t TV, Tubi Is The Super Bowl MVP

Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.

Eleanor Semeraro 6/21/24 Eleanor Semeraro 6/21/24

‘Bridgerton’ Drives Growth In Earned Media Value For Netflix

Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.