Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.

Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.

Conviva’s Nick Cicero on what to look out for with Netflix as they move into advertising and out of rapid subscriber growth..

Conviva’s Nick Cicero discusses why content discovery is such an important tool for streaming services to grow and retain their customer base.

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey.