The Future Of Television. Dissected Daily.
Nexstar’s Majority-Stake CW Acquisition Solves Problems For Everyone
Nexstar’s CW acquisition gives it something it needs, while also giving Paramount Global and Warner Bros. Discovery what they want.
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?