The Future Of Television. Dissected Daily.
Audience Data Behind The Caitlin Clark Effect
Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.
ESPN Pays Up To Keep NCAA Championship Rights. What’s Next?
ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.
Men’s, Women’s NCAA Basketball Neck and Neck For Watch-Time
NCAA basketball tournaments lead Inscape’s most recent ranking of the most-watched TV programming, while NBA jumps into the top five and MLB takes sixth place.
TV Data Shows How Women’s Basketball Still Gets Deprioritized
Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic?
NCAA Tournament a Slam Dunk for Brands in 2019
March Madness generated plenty of on-court excitement, and off-the-court, plenty of brands managed to cash in on the attentive audiences.
Duke vs. Kansas Lead Emotional Reactions for CBS NCAA Tournament Coverage
Bluebloods led to the most emotional reactions on CBS games, however it was underdogs that pushed audience emotions on TBS, TNT and truTV.