Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

NCAA basketball tournaments lead Inscape’s most recent ranking of the most-watched TV programming, while NBA jumps into the top five and MLB takes sixth place.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course