The Future Of Television. Dissected Daily.
Universal Hit Or Olympic Miss? Peacock’s $2 Bet On Subscriber Loyalty
NBCU announced plans to raise the price of Peacock… just in time for the Olympics. But do they have the content demand to justify the price rise once the games are over?
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
Age Matters: How Should Streamers Balance Old and New Library Content?
Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.
NBCU Teaching TV New Tricks, DirecTV And Dish Mess With Local Broadcasters
NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?
Discovery’s Unscripted Bonanza Gives Max A Huge WGA-Strike Boost
As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.
Fox Sports Wins The Streaming Lag Time Bowl, Will The NBA Go To NBC?
Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.
Peacock Drops FAST, WBD Gives FAST Channels To Roku And Tubi
Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.
NBCU Boosts Its Creator Marketing Strategy With 76% YoY Increase In Creator Posts
CreatorIQ's latest report looks at how some of the top video streaming providers are faring with their creator marketing strategies…
It’s Just “Max” Now, RSNs Bumpy Road To Streaming
Why losing “HBO” from “HBO Max” is a smart move and why moving RSNs to streaming is a bigger deal than many realize.
Peacock Becomes A Phoenix, Is OAN The Future Of Broadcast?
What’s behind Peacock’s surprising comeback and why diginets might be the future of broadcast TV.
Netflix Looking For Advertising Tour Guide, NCTC Considers Comcast’s Flex OS
Our thoughts on the best advertising partner for Netflix, why smaller MVPDs would benefit from a turnkey streaming TV solution.
When Each Public Streaming Company Will Report Earnings This Quarter
As a service to our readers, we’re compiling all the earnings calls scheduled by the relevant companies in the streaming space.
Streaming Wars Enter The Volume Phase As Services Look For Differentiation
With streaming services already staking out content lanes over the last couple years, the “streaming wars” now shift toward volume-based conflict.
Brands Excited About Olympics; Viewers A Bit Less So
Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now.
Comcast Flexes Unexpected Muscle To Reduce Churn
Comcast's Xfinity Flex device was often derided when it first debuted, but has made a big difference in the company's effort to keep broadband subscribers around.
Disney, NBCU, Warner, ViacomCBS Pivot Into Whole New (Streaming) World
Four big Hollywood media companies signaled this week that they're steering hard into their streaming-video future, with reorganizations, write-offs, a new global focus and more. It's bad news for theaters, cable TV operators and old ways of doing business.