Publicis Group acquired Influential last week in a deal marking the latest confirmation of the importance of creators.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.

In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.