The Future Of Television. Dissected Daily.
Is CTV Not As Great As We Thought?
If you look at recent data from eMarketer, you might find some of your CTV exuberance deflated a bit. Among advertisers who are spending on CTV, a whole lot of them are just moving budgets around.
How Vica Helps Local Advertisers Leverage AI to Get in the TV Game
The second installment of “Why Advertising Is Shifting To Local”, where we talk to industry leaders at the 2024 Cannes Lions Festival, features Vica’s Michael Shields.