Disney and Marvel put a lot of emphasis on Black Panther: Wakanda Forever on TV in advance of its release this past weekend.

After a couple years off, San Diego Comic-Con’s in-person return showed movies are still controlling the zeitgeist more than streaming — at least in the superhero genre.

Adding to Disney’s difficult year thus far, is the company harming its most valuable IP by churning out a never-ending stream of it?

With streaming services already staking out content lanes over the last couple years, the “streaming wars” now shift toward volume-based conflict.

With vaccination rates plateauing and COVID-19 delta variant concerns — plus joint streaming releases — keeping audiences away from movie theaters, the movie “resurgence” of the summer may wind up being short-lived.

As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests.

WandaVision's weekly approach helped fuel even greater conversation about the show, and provides further proof that streaming TV should opt for weekly release schedules.

Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).

You've probably noticed some "WandaVision" ads in recent weeks. Here's a look at just how much Disney and Marvel have pushed the show in advance of the premiere.

Recent comments from Marvel's Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.