Disney needs to find some new franchises, given evident viewer fatigue for stalwarts like Star Wars and Marvel films and series. But where to find one these days? There are a couple of possibilities.

Spider-Man’s popularity is booming, which spells great things for Sony, in particular.

Brand Super Bowl spots are already all over YouTube, earning millions of views.

Disney and Marvel put a lot of emphasis on Black Panther: Wakanda Forever on TV in advance of its release this past weekend.

Warner Bros. Discovery is going to fit HBO Max and Discovery+ together… and they’ll likely be better off for it.

With Batgirl sidelined, the new approach to streaming and movies starts to take shape for Warner Bros. Discovery.

Netflix wants to create larger franchise IP in order to both acquire and keep subscribers. But is that a worthwhile endeavor for the service?

Parental controls further blur the lines between Disney+ and Hulu on-demand, putting the latter service at a crossroads.

Is Spider-Man: No Way Home a harbinger of box office success to come, or just a one-off wonder?

With vaccination rates plateauing and COVID-19 delta variant concerns — plus joint streaming releases — keeping audiences away from movie theaters, the movie “resurgence” of the summer may wind up being short-lived.

The impact of the pandemic and direct-to-consumer streaming services forced the hand of the studios to offer new theatrical movies at home. And now day-and-date home release has yet another tailwind in its favor: the evolving capabilities of the TV sets people have at home.

With momentum surging around streaming overall, is Netflix about to be left behind relative to its biggest competitors?

It's clear what Netflix might want to do with something like N-Plus... but does anyone need it?

Netflix's deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved.

When Black Widow comes to theaters and streaming in July, it'll meet an entirely new environment that challenges Disney's "event" emphasis for theatrical releases.

In the lead-up to its newest Marvel show, here's how Disney+ built hype with TV and social video ads.

WandaVision's weekly approach helped fuel even greater conversation about the show, and provides further proof that streaming TV should opt for weekly release schedules.