The Future Of Television. Dissected Daily.
Paramount’s Anne Becker Sees AI As Human Potential Amplifier In Marketing
Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.
TikTok CEO’s Opaque Platitudes Before Congress Mean It’s Time For Brands To Step Back From Platform
TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.
Streaming Services Need A More Personal Marketing Approach To Succeed In Next Era
As the Streaming Wars enter a complex new phase, the ways services market to and engage with consumers need to evolve. A new Cheetah Digital/Econsultancy study of 5,400 consumers in six countries suggests some ways forward, with old-school tactics and a deep attention to privacy crucial.
Behind The Scenes At The TVREV Thought Leaders Circle Event
From our TV[R]EV Thought Leaders Circle event, MadHive's Christiana Cacciapuoti on the evolution of local addressable and why it's going to be even more attractive to big brands in the year ahead.
How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco's Jay Altschuler about the innovative ways Petco is using data.
BMW's Expands Esports Involvement With Five Team Deals
BMW is roaring into sports in a bigger way, significantly expanding its sponsorships with five deals involving esports teams in five countries.
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition.
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about "Influence 2.0," what it means for brands and advertising, and his new book, "Life Scale," and how we need to rewire our approach to all our digital distractions.