As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.

But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.

The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.

NCAA basketball tournaments lead Inscape’s most recent ranking of the most-watched TV programming, while NBA jumps into the top five and MLB takes sixth place.

Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.

Data from Inscape reveals just how much time people are spending watching March Madness live this year.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

How to find the March Madness demo without spending big money on the games themselves.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course