A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.

Cadent's Paul Ranger on how their new deal around addressable is helping regional MSOs successfully navigate the shift from linear to streaming.

This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.