Why ad-supported CTV is suffering from a "failure to thrive" and how to fix it, plus why live sports may be the best thing to ever happen to FASTs.

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

Apple TV+ has a huge opportunity with MLS to do away with old structures around live sports programming and schedules, but hasn’t really done so yet.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

Why Netflix’s decision to raise prices during a very good quarter is not surprising and why the rise of fixed wireless broadband is cable’s biggest nightmare.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

WBD is adding a live CNN feed to Max…overseas. Why they can’t do that in the US and why Roku and Paramount’s motorsports deal looks like the future of live sports on the FASTs.