A rant on why streaming is still very much alive and some excellent news about the future of TV measurement via VIZIO, Nielsen and iSpot.

Following a streaming-focused TV season, Sunday's 73rd Emmy Awards being so streaming focused was no surprise. Streaming had been knocking on the door of this moment for half-a-decade and the pandemic's production challenges for linear TV broke that door wide open. But again, this was predictable.

Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising.

Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV.

TV[R]EV's latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise.

The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition.

Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV's report on the state of addressable ads.

Boise State's perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence.

The NBA's ratings don't necessarily matter as much as how the league's been able to create an enormous fan base via digital content.