Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.

Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.