The Future Of Television. Dissected Daily.
Report Reveals Key Deltas Between Exact-Ad Measurement, Average-Minute Audience
A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.
Audience Data Behind The Caitlin Clark Effect
Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.