The Future Of Television. Dissected Daily.
Revolutionizing Ad Management: How Sky Media and Imagine Transformed TV Ad Operations
How Sky Media’s Jeff Eales proved automation wasn’t just a buzzword, but the key to revolutionizing ad efficiency and profits.
The Inefficiency Of Selling Linear and Streaming TV Separately
Unifying linear and streaming TV ad sales into premium and non-premium categories can boost efficiency and profitability. And why it’s time for someone to take the first step to making that happen.