The Future Of Television. Dissected Daily.
Contextual Revolution: Rohan Castelino on how the IRIS_ID Unlocks New Potential in CTV Ad Targeting
In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.
How Eversana Intouch Navigates Video Investment Challenges In The Health And Pharma Industry
Healthcare marketing pro Britt Travis on why she’s excited about data transparency for smarter ad targeting and how tech like the IRIS_ID helps boost ad campaign effectiveness.