The Future Of Television. Dissected Daily.
Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality
Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to help political campaigns find the right audiences.
Titan OS And The Continued Rise Of The Independent TV Operating System
The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.
How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV
In this Thought Leaders Circle Case Study, a look at how brands like Carl's Jr have seen superior results by using the contextual targeting abilities of the IRIS_ID on Future Today.
IRIS.TV's Field Garthwaite On The Future Of Shoppable Media And Political Advertising
In this interview from CES 2024, IRIS.TV CEO Field Garthwaite explores the future of retail media, shoppable advertising, and the impact of CTV on political ads coming into an election year.
Michael Treon On How PMG Is Driving Innovation In CTV With Eye Towards AI And Video-Level Contextual Advertising
Camelot’s Michael Treon on how the IRIS_ID is helping them get the right ads to the right people at scale.
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.
Mastering CTV With A YouTube Playbook: How Pixability is Bringing Its Contextual Targeting To CTV
Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.
How The IRIS_ID Is Helping To Solve TV's Metadata Problem
IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.
Brian Lin On The Unique Ways Univision Uses Streaming To Reach Hispanic Audiences
Televisa Univision’s Brian Lin explains how contextual targeting is key to reaching previously underserved Hispanic audiences.
Context Matters: How GumGum’s Verity Can Help Ensure Adult Ads Don’t Wind Up On Kids TV
GumGum's CTO explains how they are working with IRIS.TV to prevent adult ads being shown on children's streaming content by analyzing and enriching video-level data.
How The IRIS_ID Enables Contextual Targeting On Streaming
Q&A with IRIS.TV CEO Field Garthwaite on the value of contextual targeting on streaming for targeting, transparency and measurement.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
The IRIS_ID. Making CTV More Transparent For Buyers And Sellers
By making CTV advertising more transparent and enabling contextual targeting, the IRIS_ID is helping to grow the entire CTV ecosystem. A TVREV Special Report.