The Future Of Television. Dissected Daily.
CTV Might Get The Headlines, But Social Video Is Still a Juggernaut
Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.
Hot Takes: How Will AI Affect The Television Industry?
TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.
Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning
In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.