Flashtalking By Mediaocean’s Grant Parker On The Innovid Merger And The Future Of Ad Tech

In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.

Alan Wolk 11/26/24 Alan Wolk 11/26/24

Hot Takes: CTV’s Contextual Revolution

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

Grant Parker 3/11/24 Grant Parker 3/11/24

CTV Might Get The Headlines, But Social Video Is Still a Juggernaut

Mediaocean’s Grant Parker looks at the “media-creative” gap and why brands need to better integrate social video and CTV.

Alan Wolk 5/30/23 Alan Wolk 5/30/23

Hot Takes: How Will AI Affect The Television Industry?

TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.

Alan Wolk 2/21/23 Alan Wolk 2/21/23

Mediaocean's Grant Parker On The Use Cases For Dynamic Creative Versioning

In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.

Grant Parker 2/1/23 Grant Parker 2/1/23

Dynamic Creative Versioning Technology Can Take Streaming To The Next Level

Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.