NBA, NHL Playoff Ratings Have Lacked Help From Biggest Markets

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.

John Cassillo 7/30/20 John Cassillo 7/30/20

NBA Leaning Into Fans, Digital Video With Restart in Orlando

The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.

John Cassillo 6/14/19 John Cassillo 6/14/19

Movies Dunk All Over 2019 NBA Finals

Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.

John Cassillo 6/1/18 John Cassillo 6/1/18

For One Play, J.R. Smith Took Over Twitter During the NBA Finals

The narrative of Game One of the NBA Finals was LeBron James's breakout performance... until J.R. Smith forgot the score.