The Future Of Television. Dissected Daily.
What is the Global Video Measurement Alliance?
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing.
One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics
Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels.