The Future Of Television. Dissected Daily.
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2
The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.
How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV
In this Thought Leaders Circle Case Study, a look at how brands like Carl's Jr have seen superior results by using the contextual targeting abilities of the IRIS_ID on Future Today.