At The NewFronts, More Talk Of Predictive Advertising, AI, Scale And Outcomes

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Jon Lafayette 5/2/25 Jon Lafayette 5/2/25

Streaming World Consolidates As Frndly TV Is Sold To Roku For $185 Million

‘I don’t think of them as a virtual MVPD. I think of them as linear channels that’s in a paid tier that we can grow,’ said Roku Founder Anthony Wood

Alan Wolk 7/29/24 Alan Wolk 7/29/24

Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2

The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.

Rohan Castelino 6/13/24 Rohan Castelino 6/13/24

How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV

In this Thought Leaders Circle Case Study, a look at how brands like Carl's Jr have seen superior results by using the contextual targeting abilities of the IRIS_ID on Future Today.