The Future Of Television. Dissected Daily.
ESPN's College Football TV Rights Consolidation Play
ESPN's the big winner when the dust settles on Texas and Oklahoma's move to the SEC.
Texas and Oklahoma Jumping to SEC Would Have Major TV Implications
There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC
College Football Playoff Expansion is Sort of About Fan Interest -- But Mostly, TV Dollars
The College Football Playoff seems prepared to expand from four to 12 teams. TV, as expected, is the biggest reason for the shift.
Viewership Deep Dive: ‘The Masked Dancer’ and Other Musical Competition Shows
We dove into the viewership trends around Fox's "The Masked Dancer," including a look at viewership crossover with other popular competition shows, using insights from VIZIO's Inscape.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course
NFL's Next Media Rights Deal Can Define League, Network Futures
The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
Lackluster Thanksgiving TV Slate May Test NFL's Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.
Big Ten's Late October Return Should Mean Big Boost for TV
The Big Ten's return to the field in October should mean more ad impressions, more TVs tuned in and a more "normal" college football season.
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer.
Fox Gets Back to Business Outcomes
Fox partnered with TV ad measurement company iSpot for attribution, competitive benchmarks, and more to prove the effectiveness of ads on Fox Networks. TV[R]EV's Annie Edwards explains.
One Year On, Sports Networks Laying Bets On On-Screen Gambling Future
One year after the U.S. Supreme Court allowed states to legalize gambling, media companies Fox, Sinclair and ESPN are all betting that gambling will help their programming.
Podcast: Alien's 40th Birthday And How Tongal Helped It Celebrate
Tongal CEO James DeJulio talks on the latest Bloom in Tech podcast about creating six short films celebrating the 40th anniversary of "Alien."
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.
Google Shows (Versus 'Tells') When Speaking to Baseball's Older Audience
Google continues to present its products in interesting ways during baseball broadcasts -- a strategy that may be informed by its audience.
Marketing Minute: Who's Scoring World Cup Attention?
The FIFA World Cup has earned attention even without the United States being in this year's tournament. A look at the brands and teams generating buzz.
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola's leaned heavily on sports programming with its TV advertising this year -- a trend that should continue into this summer's World Cup.