Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don't They?

A critical look at the case for and against advertising during the Super Bowl.

David Bloom 6/4/19 David Bloom 6/4/19

Fortnite Becomes The Social-Media Experience Of Teens' Choice

The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it's more a social-media site and messaging service too. Brands need to adapt to reach that audience.

Jason Damata 10/22/18 Jason Damata 10/22/18

TV and the Gaming of Our Brains (F*CK Fortnite)

David Bloom 9/10/18 David Bloom 9/10/18

How Brands And Agencies Can Board Fortnite's Battle Bus For The Win

John Cassillo 6/13/18 John Cassillo 6/13/18

Nintendo Continues Focus on Group Play at E3 2018

Nintendo's E3 presentation showed an emphasis on group play titles -- something that shouldn't surprise if you've paid attention to recent ads.

David Bloom 4/30/18 David Bloom 4/30/18

Cultural Phenom Fortnite Launches Promising New Kind of Esports Event